KlakyVideo ideas for your business, by industry
Not sure what to post this week? Start with what you want to achieve: sell, build trust or reach new people. Here are proven ideas for each goal, with examples for your industry.
A good video idea fits in one sentence
If you can’t say it in one sentence, it’s two videos. These four rules help you choose.
- 1Where do I start?
Show before you explain
The result, a detail or something moving in the first second. That’s what stops the scroll.
- 2How long should it be?
One idea per video
15 to 25 seconds is enough to show one thing well.
- 3All of them to sell?
Mix up your goals
If every video asks for the sale, people tune out. Add one that teaches or shows how you work.
- 4What about next week?
Repeat what works
If a format brought in inquiries, film it again with another product or another question.
6 ideas that work for any business
Pick based on what you need this week. In Klaky, each one is a format with its scenes and its shot guide.
- To sell
Star product in 15 seconds
Your best seller, up close, with a closing line that asks for the sale. Good for when new stock comes in or you want to push a product.
- To sell
Before and after
A haircut, a kitchen, a repaired garment. Start with the result, then show how you got there.
- To reach more people
3 common mistakes
What most people get wrong in your field. It gets saved and shared, and it reaches people who don’t know you yet.
- To build trust
Behind the scenes
How you prepare an order, how your day starts, who’s behind the counter. It puts a face on your business.
- To build trust
The question we get most
The question you get most in your messages, answered in a few seconds. It saves you explaining it every time.
- To build trust
Customer testimonial
A customer tells how it went, in their own words. Ask for their permission before you film.
Video ideas for your industry
Each industry has its own formats in the app. These are the ones that work best in each.
Your signature dish: your best seller, fresh from the kitchen, from the close-up to the first bite.
3 kitchen mistakes: what people get wrong at home and you get right.
The first bite: a customer tries it and says what they think.
Shot tip: look for steam, stretchy cheese or a cut. Movement stops the scroll.
More ideas for food & drink
- How it’s made, step by step
- Behind the kitchen
- The question we get most
- Customer testimonial
Before and after: the result first, then how you got there.
3 common mistakes: what ruins hair, skin or nails at home.
Behind the scenes: how you set up your station before the first appointment.
Shot tip: show the result in natural light, so it shines.
More ideas for beauty
- Your treatment, step by step
- The question we get most
- Customer testimonial
How it fits: how it looks on and what size to get. It clears the doubt that stops the sale.
One piece, 3 looks: the same piece styled three ways.
Behind the scenes: how you pick your stock or pack your orders.
Shot tip: show the texture of the fabric in an extreme close-up.
More ideas for clothing
- Just arrived
- 3 common mistakes
- The question we get most
- Customer testimonial
A real case: the problem, what you did and how it turned out.
3 common mistakes: what your clients get wrong before they call you.
The question we get most: the one you hear every week.
Shot tip: don’t show client data or faces without their permission.
More ideas for services
- Before and after
- Behind the scenes
- Customer testimonial
Star product: your most popular class or plan, in 15 seconds.
One exercise, explained: how it’s done and the key to doing it right.
Behind the scenes: a normal day at your gym or studio.
Shot tip: a move in motion (a lift, a jump, a stretch) at normal speed.
More ideas for fitness
- 3 mistakes in one exercise
- Before and after
- The question we get most
- Customer testimonial
Picked your idea? See how to write the script and how to record it with a teleprompter.
How many videos should I post per week?
- 1 or 2 a week is enough to get started.
- Keeping it up matters more than posting a lot at once.
Do I have to be on camera?
- Not in every scene.
- Many are of the product, your hands or shot from above, with text on screen.
- The closing is usually to camera, in your own voice.
Do they work for Reels, TikTok and Shorts?
- Yes. They’re short, vertical videos.
- Post them wherever you want.
What if my industry isn’t listed?
- Pick “Other” in the app and use the general formats.
- Or tell the AI your idea and it builds the scenes for you.
Pick an idea and film it this week
Klaky writes the script, guides you while you record and sends it back edited. Join the waitlist for free, on Android or iPhone.
Klaky writes the script, guides you while you record and sends it back edited. Make your first 2 videos for free.
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