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Hook, scenes and closing

Reels scripts that sound like your business

Klaky writes your script with your business details: a hook that stops the scroll, short scenes and a closing that tells people what to do. Here’s how it’s put together, with complete examples by industry.

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Take 01 · The parts

A short script has three parts

Hook, scenes and closing. That’s all you need for a 15 to 25 second video.

  1. 1
    How do I start?

    The hook

    The first 2 or 3 seconds decide whether people stay. Show the result, ask a question or promise something specific.

  2. 2
    What do I say?

    Short scenes

    One idea per scene. Mix it up: one to camera, the next of the product or your hands, with text on screen.

  3. 3
    How do I end?

    One closing, one action

    Order by message, book from the link in bio, or save it. Just one, not three.

  4. 4
    What about the post?

    Caption and hashtags

    The script includes the text that goes with the video and the hashtags. Edit them before you post.

Take 02 · Examples

Complete scripts, scene by scene

Here’s what a Klaky script looks like for each industry: what you say, what’s written on screen and what’s shown.

Your signature dishExample for Ana’s Pasta · 18 seconds
Hook · 3 s · on-screen text

The most ordered at Ana’s Pasta.

Scene 2 · 4 s · on-screen text

Made to order

Scene 3 · 3 s · on-screen text

Thin pasta, generous filling

Scene 4 · 5 s · spoken

We make it with farm-fresh ricotta. Made for local families.

Closing · 3 s · spoken

Message us and order today.

What’s shown

  1. The ravioli up close, steaming
  2. Hands plating the dish
  3. Someone taking the first bite
  4. You holding the dish, to camera
  5. You, to camera

Names are examples. In the app, the script uses your business details and you edit it before recording.

Take 03 · Length

How many words fit in each scene

Read aloud at a comfortable pace, people say about 2 to 3 words per second. Klaky uses 2.5 and lets you know if a line doesn’t fit in its scene’s time.

  • 3 s · up to 7 words
  • 5 s · up to 12 words
  • 8 s · up to 20 words
  • 15 s · about 37 words
HooksFour types that work in any industry
The result first

From scratch to this.

A question

Have you tried our butter croissants?

A mistake

Almost everyone makes mistake number 3.

Curiosity

Wait for the ending.

Closings that ask for one thing

  1. Message us and order today.
  2. Book from the link in our bio.
  3. Save this for next time.
  4. Come say hi.

Not sure what to make a video about? See these video ideas by industry.

Take 04 · Questions

Frequently asked questions

Anything else? Email us at [contact email].

How long should the video be?
  • Klaky’s formats run 15 to 25 seconds.
  • Each scene, 2 to 8 seconds.
Does AI write it?
  • Yes, with your business details: industry, star product, benefit and audience.
  • It gives you hook and closing options, and you edit it before recording.
  • Offline, it starts from templates and you fill them in by hand.
Can I write my own script?
  • Yes: you can write your own in each scene.
  • If it doesn’t fit the scene’s time, the app lets you know.
Does it work the same for TikTok and Shorts?
  • Yes. The same script works for Reels, TikTok and Shorts.

Your next script, written for your business

Klaky writes it, guides you while you record and sends the video back edited. Join the waitlist for free, on Android or iPhone.

Klaky writes it, guides you while you record and sends the video back edited. Make your first 2 videos for free.

Join the waitlist Get it free on Google Play

Free, no card needed.

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